SEO - Questions and answers

What is SEO? #

SEO stands for Search Engine Optimization. This refers to the optimisation of a website and its content to make it more visible and attractive to search engines and to improve its ranking in the Search Engine Results Pages (SERPs) to improve.

The Search engine optimisation process involves optimising various elements of a website, e.g. content, structure and metadata, as well as building high-quality backlinks from other relevant websites. This signals to search engines that a website is a relevant and authoritative source of information for a particular topic or keyword.

SEO is important for businesses and individuals who want to increase their visibility online, as higher rankings in search engine results can lead to more visitors, more leads and sales, and greater brand awareness.

Why is SEO a process? #

SEO is a processbecause it includes a number of Ongoing activities and optimisationsto improve the visibility and ranking of a website in search engines. Search engines such as Google and Bing use complex algorithms to determine which web pages are relevant and authoritative for certain search queries, and these algorithms are constantly being developed and updated.

To improve a website's visibility and its ranking in search results, SEO professionals must constantly adapt and refine their strategies. This includes activities such as keyword research, on-page optimisation, technical optimisation, content creation, link building, and monitoring and analysis.

SEO is also a process because it is not a one-time activity, but a long-term effort that requires continuous attention and investment. SEO results are not immediate and can take time to become visible, and rankings can fluctuate over time as search algorithms evolve and competitors enter the market. For these reasons, SEO needs to be seen as a continuous process rather than a one-off task.

How long does it take to get the first results with SEO? #

How long it takes you to be successful with SEO depends on several factors, such as the competitiveness of your industry, the quality of your website, the depth and scope of your SEO efforts, and the specific goals of your SEO campaign.

Generally, it can take several months before you see significant results from SEO. This is because search engines like Google and Bing need time to crawl and index your website and to evaluate the effectiveness of your SEO strategies. Also, SEO is a long-term process that requires constant investment and attention, as search algorithms and industry trends can change over time.

However, there are some SEO strategies that deliver faster results than others. For example, optimising your website's content and metadata for low-competition long-tail keywords can lead to faster improvements in search results and traffic than targeting highly competitive short-tail keywords.

Why does it take so long for SEO success to occur? #

SEO success takes time for several reasons:

• The algorithms of search engines are complex: Search engines like Google use complex algorithms to determine which websites appear in search results. These algorithms take into account a variety of factors, such as the relevance and quality of a website's content, the authority of its backlink profile and the user experience it provides. Evaluating these factors can take time and change over time, so it may take some time before the results of your SEO efforts become visible.
• The competition is fierceDepending on your industry and the keywords you are targeting, you may be competing with many other websites that are also trying to rank well in search results. This means that it can take time and effort to achieve a high ranking, especially if your competitors invest a lot in SEO.
• SEO is a long-term investmentSEO is not a one-time measure, but a long-term investment in the visibility and success of your website. It requires constant attention and investment as search algorithms and industry trends can change over time. It may take some time before you see the results of your SEO efforts, but the benefits can last and help you get more visitors and leads to your website over time.
• SEO includes several factorsTo be successful, several factors of your website need to be optimised, such as content, metadata, backlink profile and usability. Improving each of these factors takes time and effort, and the results may not be immediately visible.

Overall, it is important to view SEO as a long-term investment in the success of your website. By committing to effective SEO strategies and consistently optimising your website over time, you can increase your chances of sustained success in search results and generate more visitors, leads and sales for your business.

Why is SEO important for my company website? #

SEO is important for your business for many reasons. We list some of them below:

• Increased visibility and more visitorsSEO can help improve the visibility of your website in search results, which can lead to more clicks and traffic to your website. The higher your website ranks in search results, the more likely it is that users will visit your website.
• Higher credibility and authorityA website that ranks higher in search results is perceived by users as more credible and reputable. By implementing SEO best practices, you signal to search engines that your website is a high-quality source of information for relevant topics and keywords.
• Better user experienceSEO involves optimising the content and structure of your website to make it more user-friendly and easier to navigate. This can lead to a better user experience and higher engagement with your website.
• More leads and salesBy improving the visibility of your website and attracting more visitors, you can potentially generate more leads and sales for your business.
• Competitive advantageIf your competitors invest in SEO and you don't, you may be missing out on potential visitors and sales. By implementing effective SEO strategies, you can stay competitive in your industry and potentially outperform your competitors in search results.

SEO a strategic investment for any business website that wants to increase its online visibility, credibility and potential to generate leads and sales.

Why does Google value a subdomain like a new domain? #

Google values a subdomain as a separate domain because it can have different content and purposes. A subdomain is an extension of the main domain and is used to organise different areas of a website. Here are some reasons why Google treats subdomains as separate domains:

1. Structure and organisation: Subdomains make it possible to divide websites into clearly separated areas. For example, a company can separate its blog (blog.example.de) from its main business area (www.beispiel.de) separate.
2. Contents: Subdomains can handle different content and topics. Google considers this content to be independent of the main domain to ensure that it is properly indexed and ranked.
3. Target groups: A subdomain can be aimed at a specific target group. For example, a company can create a subdomain in another language (fr.example.de) to address a French-speaking target group.
4. Authority and trustworthiness: Although a subdomain is linked to the main domain, it can be ranked separately in terms of authority and trustworthiness. This means that a subdomain does not automatically benefit from the authority of the main domain in search engine rankings.
5. SEO: Since Google considers subdomains as separate domains, they need to be optimised individually in terms of SEO (search engine optimisation). Each subdomain has its own visibility in the search results and must have separate backlinks and SEO strategies.

Although Google treats subdomains as separate domains, it is important to note that they are still connected to the main domain. Google understands this connection and can take the relationship between the main domain and its subdomains into account when it comes to rankings and trustworthiness.

Do texts have to be a certain length to have a positive effect on the ranking? #

There is no set minimum or maximum length for SEO texts that is guaranteed to lead to better rankings. The length of a text is only one of many factors considered in search engine optimisation (SEO). Nevertheless, there are some general recommendations for text length:

1. Content value: Make sure your text is informative, relevant and helpful to readers. Good content is at the heart of any successful SEO strategy, regardless of the length of the text.
2. Readability: Long texts can be useful to provide detailed information. However, make sure that the text is well structured and easy to read. Use paragraphs, subheadings and bullet points to improve readability.
3. Keyword relevance: Make sure that your texts contain the relevant keywords without overusing them (keyword stuffing). Using keywords in natural contexts can help your text rank better in search results.
4. Quality instead of quantity: A long text is not necessarily better than a short one. The quality and relevance of the content are crucial. Google prefers content that provides users with the information they are looking for, regardless of the length of the text.

In practice, studies and experience show that longer texts (e.g. 1,000 words or more) tend to rank better because they provide more information and can be seen as more comprehensive and authoritative. However, it is important not to focus on length alone, but on the quality and relevance of the content.

Ultimately, the ideal length of an SEO text depends on your target audience, the type of content and the goals you are pursuing. It is important to focus on the benefit to the reader and ensure that the content meets their needs and expectations.

Can SEO really increase my sales? #

Yes, SEO can increase your sales. By improving the visibility of your website in search results, you can attract more potential customers to your website, which can increase the likelihood of a sale.

When a user performs a search on a search engine like Google, they are usually looking for information or solutions to a problem they have. By optimising the content of your website for relevant keywords and topics, you can ensure that your website appears in the search results for these queries.

Once users arrive on your website, you can convert them into customers with effective design and content strategies. This includes calls to action, lead forms, product descriptions, customer reviews and other compelling elements that encourage users to take action.

SEO can also help increase brand awareness and loyalty over time. When you consistently show up in search results for relevant keywords and topics, users associate your brand with those topics and see you as an authority in your industry. This can help build trust and credibility with potential customers, which can ultimately lead to higher sales and revenue for your business.

It is important to know that SEO is not a panacea for increasing sales. Other factors such as pricing, product quality, customer service and marketing also play a role. However, if you invest in effective SEO strategies, you can increase your chances of attracting more potential customers to your website and converting them into paying customers.

You have decided to start with SEO. What are the next steps? #

Congratulations on your decision to start doing SEO! Here are some steps you can take to get started:

• Define your goalsBefore you start optimising your website, it is important to define what you want to achieve with SEO. This may include increasing the number of visitors to your website, generating more leads, improving search engine rankings for certain keywords or increasing sales. By defining your goals, you can align your SEO strategy accordingly and ensure that you focus on the right metrics.
• Carry out a keyword researchKeyword research is about identifying the keywords and terms that users in your industry or niche are searching for. This information can help you optimise the content and metadata of your website for the most relevant and most searched keywords. For keyword research, you can use tools like Google Keyword Planner or SEMrush.
• Optimise the on-page elements of your websiteOn-page optimisation is about optimising the content and metadata of your website for relevant keywords and ensuring that the structure of your website is user-friendly and easy to navigate. This includes optimising page titles and meta descriptions, incorporating keywords into the content and optimising the alt text of images.
• Build high quality backlinksBacklinks are links from other websites to your website. High quality backlinks from relevant and reputable websites signal to search engines that your website is a quality source of information and can improve your search rankings. You can build backlinks by creating quality content, reaching out to other website owners for link opportunities, and participating in industry forums and communities.
• Monitor and analyse your progressTo evaluate the effectiveness of your SEO efforts, it is important to track your website's traffic and search results over time. You can use tools such as Google Analytics and Google Search Console to monitor your website's performance and identify areas for improvement.

Remember that SEO is a long-term process and it may take some time before you see significant results. However, if you follow these steps and consistently optimise your website over time, you will increase your chances of sustained success in search results and generate more visitors, leads and sales for your business.

How can I measure the success of my SEO activities? #

To check the success of your SEO activities, you can use a number of tools and techniques to monitor the performance of your website and track your progress over time. Here are some methods you should consider:

• Track the rankings of your website in the search engines: With tools such as Ahrefs or SEMrush, you can track the rankings of your website for certain search terms over time. This way you can evaluate the effectiveness of your SEO measures and identify opportunities for improvement.
• Monitor website trafficUse tools such as Google Analytics to monitor traffic to your website and identify trends over time. Look for an increase in general traffic as well as improvements in search engine traffic.
• Check the conversion ratesConversion rates are the percentage of visitors who take a desired action on your website, such as making a purchase or filling out a contact form. Use tools like Google Analytics to track your website's conversion rates and identify opportunities for improvement.
• Analyse the engagement on your websiteMetrics such as time spent on the website, bounce rate and pages per session help you assess the quality of content and user experience on your website. Use tools like Google Analytics to monitor engagement metrics and identify areas for improvement.
• Analyse the backlink profileThe backlink profile of your website can have an impact on your search engine ranking and your overall SEO success. Use tools like Ahrefs or Majestic to analyse your backlink profile and identify opportunities for improvement.

By monitoring and analysing these metrics over time, you can gain insight into the effectiveness of your SEO efforts and identify areas for improvement. This allows you to refine your SEO strategy and improve your website's visibility, traffic and conversion rates over time.

What are the most important SEO KPIs? #

There are several key performance indicators (KPIs) that you should track when evaluating the success of your SEO efforts. Here are some of the most important:

• Organic trafficOrganic traffic refers to the number of visitors that come to your website via search engines such as Google or Bing. By tracking organic traffic, you can evaluate the effectiveness of your SEO efforts in improving the visibility of your website in search results.
• Keyword rankingsKeyword rankings refer to the position of your website in the search engine results pages (SERPs) for specific keywords. Tracking keyword rankings can help you evaluate the effectiveness of your SEO efforts in targeting the right keywords and improving your website's visibility in search results.
• Click-through rate (CTR): CTR refers to the percentage of users who click on your website's link in search results. A high CTR shows that your website's title and meta description are relevant and compelling to users and can help improve your website's visibility and traffic.
• Conversion rateConversion rate is the percentage of website visitors who take a desired action on your website, such as making a purchase or filling out a contact form. By tracking the conversion rate, you can assess how well the design and content of your website is driving users to action.
• BacklinksBacklinks are links pointing to your website from other websites. High quality backlinks can help increase the authority and credibility of your website in the eyes of search engines and improve your search engine rankings.
• Bounce rateThe bounce rate is the percentage of visitors who leave your website after only one page. A high bounce rate may indicate that the content of your website or the user experience is not engaging enough to keep users on your website.

By tracking these KPIs over time, you can gain insight into the effectiveness of your SEO efforts and identify areas for improvement. This allows you to refine your SEO strategy and improve your website's visibility, traffic and conversion rates over time.

Can I do SEO myself or is it better to hire an SEO agency? #

It is possible to do SEO yourself, but it can be a complex and time-consuming process that requires a certain level of technical expertise and industry knowledge. If you have the resources and expertise to do SEO yourself, it can be a cost-effective way to improve your website's visibility and generate more visitors and leads.

However, working with a specialised SEO agency can have several advantages. A good SEO agency has a team of experienced professionals who specialise in different areas of search engine optimisation, such as technical optimisation, content creation and link building. They also have access to advanced tools and analytics that allow them to evaluate the effectiveness of their SEO efforts and make data-driven decisions.

Other advantages of working with an SEO agency are:

• Time savingSEO is a time-consuming process that requires constant attention and investment. By working with an agency, you can free up your own time and focus on other important aspects of your business.
• Industry knowledgeAn SEO agency knows the latest industry trends and best practices and is able to incorporate this knowledge into the SEO strategy for your website.
• Proven results: A good SEO agency has a track record of success for its clients and can prove its success with case studies and testimonials.
• Tailor-made strategyAn SEO agency can develop a customised SEO strategy based on your specific goals and needs, and can adapt their strategy over time as your business evolves.

Ultimately, the decision to do SEO in-house or work with an agency depends on your resources, expertise and business goals. If you have the resources and expertise to do SEO in-house, it can be a cost-effective way to improve your website's visibility and generate more visitors and leads. However, if you lack the expertise or resources, working with a specialist SEO agency can be a good investment in the long-term success of your website.

What are the main tasks of an SEO agency? #

The main task of an SEO agency is to help businesses improve their visibility in search engines, increase organic traffic to their website and ultimately generate more leads, sales and revenue. The specific tasks of an SEO agency include:

• Keyword research: Research to identify the most relevant and valuable keywords and phrases that businesses should use in their website content.
• On-page optimisation: Optimisation of website content, including titles, meta descriptions, header tags and content, to make it more search engine friendly and increase its relevance to target keywords.
• Off-page optimisation: The building of backlinks to a website from high quality, authoritative sources to increase the authority of the website and improve its search engine rankings.
• Technical SEO: Ensure that a website is technically optimised for search engines, e.g. in terms of website speed, responsiveness to mobile devices and structured data mark-up.
• Content marketing: Develop and implement a content marketing strategy that includes high quality, relevant and engaging content that attracts and retains visitors and helps build authority.
• Local SEO: Optimising a business's online presence to appear in local search results, including Google Maps and local business directories.
• Reports and analyses: Monitoring and reporting on key metrics such as search engine rankings, organic traffic and conversions, as well as data-driven recommendations for ongoing optimisation.

Overall, the main goal of an SEO agency is to help companies improve their online presence and visibility in search engines, attract more visitors to their website and ultimately increase business success.

What is the composition of an SEO team? #

An SEO team usually consists of people with different skills and expertise, all working together to improve a website's visibility in search engines and increase traffic and business success. Some of the main professions that can be part of an SEO team are:

• SEO Manager: The person responsible for overseeing the overall SEO strategy and managing the SEO team.
• SEO specialist: The person responsible for implementing the SEO strategy, keyword research, optimising website content and monitoring search engine rankings.
• Content Creator: The person responsible for creating high-quality, relevant and engaging website content that attracts and retains visitors and reinforces the authority of the website.
• Web developer: The person responsible for ensuring that the website is technically optimised for search engines, e.g. in terms of website speed, responsiveness to mobile devices and structured data mark-up.
• Data Analyst: The person responsible for monitoring and reporting on key metrics such as search engine rankings, organic traffic and conversions, and making data-driven recommendations for ongoing optimisation.
• Link Builder: The person responsible for building backlinks to the website from high quality, authoritative sources to increase the authority of the website and improve its search engine rankings.
• Specialist for social media: The person responsible for developing and implementing a social media strategy that helps to increase brand awareness and drive traffic to the website.

These are just some of the professions that can be part of an SEO team. Depending on the size and scope of the project, other professionals with specific skills, such as local SEO or PPC advertising, can be added to the team.

What criteria does Google use for SEO ranking? #

Google uses a complex algorithm to determine the ranking of web pages in search results. While the exact algorithm is not published, Google has provided some guidance on the most important criteria it uses to evaluate and rank web pages. Here are some of the most important factors Google considers when ranking web pages:

• Quality of the contentGoogle looks for high quality, relevant and useful content that adds value to users. This includes factors such as content length, readability and keyword optimisation.
• Backlink profileGoogle considers the number and quality of backlinks pointing to your website as a measure of its authority and credibility. High quality, relevant backlinks from other reputable websites can have a big impact on your search engine ranking.
• Mobile friendlinessWith more and more users accessing the internet via mobile devices, Google is now prioritising mobile-friendly websites in search results. Your website should be optimised for mobile devices, have a responsive design and fast loading times.
• Page speed: Google has indicated that page speed is a factor in search rankings. Websites that load quickly and have a high page speed are more likely to rank well in search results.
• User-friendliness: Google strives to provide the best possible experience for its users and therefore takes into account factors such as website design, navigation and accessibility. A website that offers a good user experience is more likely to rank well in search results.
• On-page optimisationGoogle looks for relevant and optimised page titles, meta descriptions, headings and other on-page elements to determine the relevance and quality of a web page.
• Social signals: Although the impact of social signals on search rankings is debatable, Google may consider factors such as social media shares and engagement as a measure of a website's authority and credibility.

It's important to know that these factors are not the only ones Google considers when ranking websites, and their importance can vary depending on the search query and user intent. By focusing on high-quality, relevant and useful content, providing a good user experience and building a strong backlink profile, you can increase your chances of ranking well in search results and drive more traffic to your website.

What role does the age of the domain play in connection with SEO? #

The age of a domain is one of many factors that can influence SEO, but it is not a direct ranking factor. While some believe that older domains have an advantage in search results, there is no evidence that Google or other search engines favour older domains simply because of their age.

However, there are some ways in which the age of a domain can indirectly influence search engine optimisation:

• Backlink profileOlder domains tend to have a larger and more established backlink profile, which can signal to search engines that the site is credible and reputable. Backlinks from high quality, relevant websites can improve your search engine ranking, so an established backlink profile can be an advantage in search engine optimisation.
• Domain history: If a domain contained spammy or low-quality content in the past, it may be penalised by search engines, even if the content has since been removed or improved. Older domains are more likely to have a longer history, which can potentially affect their search ranking.
• TrustworthinessOver time, established websites build a good reputation and trust with users and search engines. This can have an indirect impact on search rankings, as users and search engines are more likely to view established websites as credible and trustworthy sources of information.

While the age of a domain does not directly affect search engine rankings, it can affect other factors such as backlink profile and reputation that have an impact on search engine optimisation. However, these factors can be improved over time through effective SEO strategies and consistent attention to the quality and relevance of the website, regardless of the age of the domain.

How can I increase the number of backlinks in a serious way? #

Building quality backlinks is an important part of search engine optimisation, but it can be a difficult and time-consuming process. Here are some strategies to help you increase the number of backlinks to your website:

• Create high quality contentHigh-quality, relevant and useful content is one of the most effective ways to get backlinks. Create content that adds value to your target audience, such as blog posts, infographics or videos, and share it through your social media channels and outreach.
• Guest contributionsGuest posting is where you write and publish content on other websites and receive a backlink to your website in return. Find websites in your industry or niche that accept guest posts and offer them relevant and quality content that links to your website.
• Broken Link BuildingBroken Link Building is about finding broken links on other websites and offering a replacement link to your own content. Use tools like Ahrefs or SEMrush to find broken links on relevant websites and offer a high-quality replacement link that leads back to your website.
• Participate in industry forums and communitiesParticipating in online forums and communities related to your industry can help you build relationships and connect with other website owners and influencers. This can lead to link building opportunities, such as guest posting or content collaboration.
• Contacting and networkingContact other website owners and influencers in your industry or niche and ask them to backlink to your website. Personal and targeted outreach can be more effective than mass email campaigns.
• Offer added value to othersAdd value to other websites and influencers in your industry, for example by providing free resources or offering your expertise. This way you build relationships and increase your chances of getting backlinks in the future.

Remember that building quality backlinks is a long-term process that requires continuous effort and investment. By creating quality content, building relationships with other website owners and using effective outreach and networking strategies, you can increase the number of backlinks to your website and improve your search engine rankings over time.

Is it a good idea to buy backlinks? #

No, it is not a good idea to buy backlinks for your website. Backlinks are links from other websites that point to your website and are an important factor in search engine optimisation (SEO). Search engines like Google use backlinks to determine the credibility and authority of a website, and websites with more high-quality backlinks tend to rank higher in search results.

However, buying backlinks is considered a black hat SEO tactic and can do more harm than good to your website. Search engines like Google have sophisticated algorithms that can detect when backlinks have been artificially created, and they penalise websites that engage in these practices. This can lead to your website being penalised or even removed from the search results pages.

Instead of buying backlinks, you should focus on creating high-quality and valuable content that naturally attracts backlinks from other websites. You can also use outreach and link building strategies to get backlinks by promoting your content on relevant websites and influencers in your industry.

In short: The Buying backlinks can give your website's SEO a temporary boost, but is No sustainable or recommendable long-term strategy. Instead, focus on creating good content and gaining backlinks naturally through outreach and promotion.

Why is page speed important for SEO? #

Page speed is important for SEO for several reasons:

• User-friendlinessSlow loading pages can have a negative impact on the user experience, causing visitors to leave your website and increasing the bounce rate. This can signal to search engines that your website is not providing a good user experience, which can lead to lower rankings.
• Mobile friendliness: With the rise of mobile usage, fast loading times on mobile devices have become increasingly important. Websites that load quickly on mobile devices are more likely to rank well in mobile search results.
• Crawl budgetGoogle uses a "crawl budget" to determine how many pages of your site it will crawl and index. Slow loading pages can consume more of your crawl budget, reducing the number of pages Google can index and affecting your visibility in search results.
• Core Web Vitals: In 2021, Google introduced Core Web Vitals, a set of page experience metrics that include page speed, interactivity and visual stability. Pages that meet or exceed these criteria are more likely to rank well in search results.
• Competitive advantageFast loading pages can be a competitive advantage as they can lead to better user engagement, lower bounce rates and higher conversion rates.

Page speed is actually a very important factor for a good user experience and a better ranking in search results. By optimising the speed and performance of your website, you can increase your chances of ranking well in search results and bring more visitors and leads to your website.

What is On Board SEO? #

Onboard SEO, also known as on-page SEO, is the process of optimising individual web pages to improve their visibility and ranking in search engine results pages (SERPs). Onboard SEO involves optimising various elements of a webpage, such as content, metadata, headings and images, to make it more relevant and attractive to search engines and users.

Here are some of the most important elements of onboard SEO:

• Title tag: The title tag appears in the HTML code of a web page and provides a short and descriptive title of the page. It should contain relevant keywords and accurately reflect the content of the page.
• Meta descriptionThe meta description is a short summary of the page that appears on the search engine results pages. It should be meaningful and descriptive and contain relevant keywords.
• HeadlinesHeadings, such as H1, H2 and H3 tags, structure and hierarchise the content of a page. They should be used to divide the content into smaller sections and contain relevant keywords.
• ContentThe content of a website should be of high quality, relevant and useful to users. It should contain relevant keywords, be well structured and offer added value to users.
• Images: Images should be optimised with descriptive file names and alt text so that search engines can better understand the content of the page.
• Internal linkingInternal linking refers to linking to other pages on your website. It helps search engines understand the structure and hierarchy of your website and can help distribute link equity and authority on your website.

Overall, onboard SEO is an essential part of any SEO strategy as it can help improve the relevance and quality of individual web pages and increase their visibility and ranking in search results. By optimising individual pages for relevant keywords and providing high-quality, relevant and useful content, you can increase your chances of ranking well in search results and drive more visitors and leads to your website.

What is Off Board SEO? #

Off-board SEO, also known as off-page SEO, refers to the activities that take place outside of your own website that can affect the visibility and ranking of your website in the search engine results pages (SERPs). Off-page SEO involves optimising various external factors to improve the authority and credibility of your website in the eyes of search engines.

Here are some of the most important elements of off-board SEO:

• BacklinksBacklinks are links from other websites that point to your website. Backlinks from high quality, relevant websites can improve the authority and credibility of your website, which can lead to higher search engine rankings.
• Social mediaSocial media activity, such as content sharing and engagement, can signal to search engines that your website is popular and relevant to users. A strong social media presence can help improve your website's visibility and search engine rankings.
• Online directoriesListing your website in online directories such as Yelp or Google My Business can improve your local search rankings and increase your visibility in relevant search results.
• Influencer MarketingWorking with influencers in your industry or niche can help increase the visibility and authority of your website. Influencers can share your content or link to your website, which can lead to more traffic and higher search results.
• Public relationsMedia coverage and press releases can help increase the visibility and authority of your website. Media coverage can lead to more backlinks and engagement on social media, which in turn can improve your website's ranking in search results.

Overall, off-board SEO is an important part of a comprehensive SEO strategy. By optimising external factors such as backlinks, social media and online directories, you can improve the authority and credibility of your website, which can lead to higher rankings in search results and more visitors and leads to your website.

Why is Mobile First an SEO criterion? #

Mobile-first is an important SEO criterion, as mobile usage has changed dramatically in recent years. More than half of all internet traffic now comes from mobile devices, so it is important that websites are optimised for mobile users.

Mobile-first means that Google's search engine algorithm considers the mobile version of a website as the primary version for indexing and ranking. This means that websites that are optimised for mobile devices are more likely to show up in search results, while websites that are not optimised for mobile devices may be penalised.

This is what mobile optimisation is all about #

Mobile optimisation is about ensuring that a website is mobile-friendly and easy to use on smaller screens. This includes using responsive design to ensure that a website's layout and content are optimised for different screen sizes, that fonts are legible and that website features are accessible on mobile devices.

If a website is not optimised for mobile devices, this can lead to a poor user experience, which in turn can lead to higher bounce rates and lower engagement. This in turn can have a negative impact on a website's search engine ranking.

Is it a good idea to stop SEO when I have reached my goal? #

No, it is not a good idea to stop doing SEO once you have achieved your goal. Although achieving your initial SEO goals is certainly a success, SEO is an ongoing process that requires continuous effort to maintain and improve your website's search engine ranking.

Why you should not stop #

Search engines like Google are constantly updating their algorithms and ranking factors, which means that even the best SEO methods are constantly evolving. If you stop your SEO efforts, you risk losing your current position in the search engines and could fall behind your competitors who continue to invest in SEO.

Also, there is always room for improvement when it comes to SEO. Even if you have achieved your initial goals, there may be other keywords, phrases or topics you can target to bring more visitors and conversions to your website.

What SEO is also about #

After all, SEO is not just about improving your search engine ranking. It's also about creating a good user experience, building authority and credibility, and improving the overall visibility of your brand. By continuing to invest in SEO, you can improve all of these factors and help your website achieve long-term growth and success.

How can I delete a bad review on Google? #

If you have posted a bad review on Google and want to remove it, or if you are the owner of a business and want to remove a negative review, there are some steps you can take:

• Once you've submitted the review: Go to the Google Maps app or website, find the review you want to delete, and click or tap the three dots in the top right corner of the review. Select "Delete rating" and confirm the deletion.
• If someone else wrote the review: Unfortunately, you cannot directly delete a review that someone else has written. However, you can report the review to Google if it violates the review guidelines. To do this, go to the Google Maps app or website, find the review you want to report, and click or tap the three dots in the top right corner of the review. Select "Flag as inappropriate" and follow the steps to report the review.
• Respond to the review: If you cannot delete the review, you can respond to it. This shows that you care about customer feedback and that you will address any issues. To reply to a review, go to the Google Maps app or website, find the review you want to reply to, and click or tap "Reply" below the review.

Google has strict guidelines for removing reviews. Google only removes reviews that violate its guidelines. If a review does not violate the guidelines, it remains on the platform.

Famous SEOs #

There are several famous SEOs in the industry, each of whom has had a significant impact on the world of search engine optimisation. Here are a few notable SEOs and why they are famous:

• Rand Fishkin - Rand Fishkin is the co-founder of Moz, one of the most well-known SEO software companies. He is also known for his Whiteboard Friday video series, which covers a wide range of SEO topics.
• Brian Dean - Brian Dean is the founder of Backlinko, a popular SEO blog that provides in-depth guides and tutorials on various aspects of search engine optimisation. He is known for his "Skyscraper Technique", which involves creating content that is significantly better than what is currently available on a topic.
• Neil Patel - Neil Patel is a well-known digital marketing expert who has worked with a wide range of companies, from start-ups to Fortune 500 companies. He is known for his expertise in SEO, content marketing and social media marketing and has written numerous articles and guides on these topics.
• Danny Sullivan - Danny Sullivan is a journalist who has covered the search industry for more than 20 years. He is the founder of Search Engine Land, a popular online publication that covers SEO, SEM and related topics.
• Matt Cutts - Matt Cutts is a former Google employee who was responsible for enforcing the company's webspam policies. He is known for his blog, where he publishes insights and updates on Google's search algorithms and ranking factors.

These are just a few examples of famous SEOs. Each of these people has contributed to the industry in different ways, from developing new SEO techniques to sharing their knowledge and insights with others in the community.

Which company has the most successful SEO strategy? #

It is difficult to say which company has the most successful SEO strategy because many factors can contribute to a company's success, including the industry, the target group and the competition. However, there are some companies that are known for having particularly strong SEO strategies. Here are a few examples:

• Amazon - Amazon is known for its strong SEO strategy, which includes a variety of tactics, including keyword research, content optimisation and link building. Amazon also uses its extensive customer data to create personalised recommendations and search results for users.
• Wikipedia - Wikipedia is another example of a company with a strong SEO strategy. The website is designed to be easily crawled and indexed by search engines, and the content is optimised for a wide range of long-tail keywords.
• HubSpot - HubSpot is a marketing software company that has a strong SEO strategy that focuses on creating high-quality content that attracts backlinks and social media shares. HubSpot also uses targeted landing pages and calls-to-action to drive conversions and attract leads.
• Zappos - Zappos, an online shoe retailer, is known for its SEO strategy that focuses on a good user experience, including fast loading times and easy navigation. Zappos also uses targeted landing pages and keyword-rich product descriptions to improve its search engine ranking.

These are just a few examples of companies with successful SEO strategies. However, it is the case that what works for one company is not necessarily the case for another and that SEO success is often the result of a combination of factors is, including strategy, implementation and ongoing optimisation.