Organic traffic refers to visitors who find a website through a search engine such as Google or Bing, as opposed to other types of traffic such as paid traffic, referral traffic or direct traffic. Organic traffic is considered "free" traffic because it is not generated by paid advertising or other forms of promotion.
When a user makes a search query in a search engine, the search engine outputs a list of relevant websites. The websites that appear at the top of the search engine results page (SERP) are considered to have the highest organic search visibility. The higher the visibility of a website, the more likely it is to receive organic traffic.
Organic traffic is considered very valuable because it is generated by users who are actively searching for information or products related to the content of a website. This type of traffic is more likely to be converted into leads or sales because it is generated by users who are already interested in the products or services offered.
Improving organic traffic to a website is a long-term strategy that usually involves optimising the website for search engines through techniques such as keyword research, on-page optimisation and link building. Creating high-quality, relevant and valuable content can also help attract organic traffic.
Overall, organic traffic is an important metric for website owners and marketers, as it can provide information about the popularity and reach of a website and is a strong indicator of the effectiveness of a website's search engine optimisation (SEO).
