Archives: Lexikon


2Checkout (also known as 2CO) is an online payment processing platform that enables businesses to accept payments from customers worldwide. It supports a wide range of payment methods,

301 forwarding

A 301 redirect is a permanent redirect from one URL to another. It is used to tell web browsers and search engines that a page is permanently forwarded to


A 302 redirect, also known as a "temporary redirect", is a type of HTTP status code that indicates that a requested resource has been temporarily moved to another location. This


A 307 Redirect, also known as a "Temporary Redirect", is a type of HTTP status code that indicates that a requested resource has been temporarily moved to another location.


A 308 forwarding, also known as "permanent forwarding", is a type of HTTP status code used to indicate that a requested resource has been permanently forwarded to another

404 forwarding

A 404 redirect is a process whereby a website redirects a user to a specific page if the requested page cannot be found. This

Affiliate marketing

Affiliate marketing is a type of performance-based marketing in which a company rewards affiliates for each customer that the company receives through the affiliate's own marketing efforts.

Akismet Spam Protection

Akismet is a spam protection plugin for WordPress that protects your website from spam comments, trackbacks and contact form submissions. It uses advanced algorithms to detect and filter out spam,


Alibaba Group Holding Limited is a Chinese multinational conglomerate specialising in e-commerce, retail, internet and technology. The company operates the largest

Amazon App Store

The Amazon Appstore is a digital marketplace for mobile apps and games developed and maintained by Amazon. It is available for Fire tablets, Fire

Amazon Ecosystem

The Amazon ecosystem refers to the various products, services and platforms offered by Amazon that work together to provide a seamless and integrated experience for users.

Amazon Pay

Amazon Pay is a service from Amazon that allows customers to use the payment and shipping information stored in their Amazon account to make purchases on other websites and

App Store

An app store is a digital platform or marketplace where users can browse, download and install mobile apps and games on their mobile devices. It

Apple App Store

The Apple App Store is the official app store for iOS devices such as the iPhone and iPad. It is operated and maintained by Apple Inc.

Apple Pay

Apple Pay is a mobile payment service and digital wallet from Apple Inc. that allows users to pay with their Apple device. It was first introduced in 2014 is a payment gateway provider that enables merchants to accept credit card and electronic cheque payments through their website and mobile applications. The service is designed to


B2B (business-to-business) refers to business-to-business rather than business-to-consumer. This type of trade is conducted between businesses, manufacturers, wholesalers, distributors

B2B marketing

B2B (business-to-business) marketing refers to marketing efforts that target other businesses rather than individual consumers. B2B marketing is often characterised by longer and more complex sales cycles


B2C (Business-to-Consumer) refers to business transactions between companies and individual consumers. It is the sale of products or services to end consumers,


Baidu is a Chinese technology company that operates the largest search engine in China. It was founded in 2000 and is headquartered in Beijing. Besides


Bing is a search engine owned and operated by Microsoft. It was launched in 2009 as a competitor to Google and offers web, image and

Black Hat Hacker

A black hat hacker is a person who uses their technical skills to gain unauthorised access to computer systems, networks or sensitive information for illegal or


Blockchain is a type of distributed ledger used to record and verify transactions. It is a decentralised system that enables several

Bounce Rate / Absprungrate

The bounce rate is a key figure that measures the percentage of visitors to a website who leave the site after only one page view. It


BuddyPress is a plugin for WordPress that adds social networking features to your website. With BuddyPress you can create user profiles, groups, activity streams and more.


A cache is a hardware or software component that stores data so that future requests for that data can be served more quickly. The data stored in a cache


GPT-3 (short for "Generative Pre-training Transformer 3") is the third version of the machine learning model for language processing GPT (Generative Pre-training Transformer) developed by OpenAI. It

Classic Editor

The Classic Editor is a WordPress plugin that restores the former content editor (also known as the TinyMCE editor) to WordPress version 5.0 and above. It was developed in response to


Clickjacking, also known as a "UI redress attack", is a malicious technique that tricks a user into clicking on a button or link on a web page,


Content refers to the information or material presented to an audience through various media such as text, images, videos and audio. In digital marketing

Content Delivery Network (CDN)

A content delivery network (CDN) is a distributed network of servers used to deliver web content to users based on their geographical location. The idea

Content marketing

Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant and consistent content to reach a clearly defined target audience.

Content Security Policy (CSP)

Content Security Policy (CSP) is a security feature implemented by web browsers that prevents attacks such as cross-site scripting (XSS) and data injection attacks by allowing web application developers to


Cookies are small packets of data that are stored by a website on a user's computer. They are often used to track website activity, record log-in information, and to


Copyscape is a plagiarism detection service that allows users to check whether content they have written has been posted on other websites without their permission.

CPA (Cost Per Acquisition)

Cost per Acquisition (CPA) is a performance-based advertising model where the advertiser pays a fixed amount for each deal generated by an ad (i.e. lead, sale

Cross-Site Scripting (XSS)

Cross-site scripting (XSS) is a type of vulnerability that allows an attacker to inject malicious code into a website that is accessed by other users.


Cascading Style Sheets (CSS) is a style sheet language used to describe the appearance and formatting of a document written in HTML. CSS is used,

Customer Acquisition Cost (CAC)

Customer Acquisition Cost (CAC) is the cost incurred by a company to acquire a new customer. They represent the total costs associated with the

Cyber Security

Cyber security, also known as information technology security, refers to the protection of computer systems, networks and sensitive information from unauthorised access, use, disclosure,

Dedicated Hosting

Dedicated hosting is a type of web hosting service where an entire server is reserved for a single customer. The customer has complete control over


Digitisation is the process of converting information or data into a digital format that can be stored, processed and transmitted electronically. For this purpose


Discord is a communication and collaboration platform developed for gamers, but also used by communities and groups of all kinds. It is available on several


Disruption is the process by which a new entrant to a market or industry challenges the established players by creating a new business model


Divi is a popular WordPress theme and page builder plugin developed by Elegant Themes. Like other page creation plugins, Divi allows the creation of


The General Data Protection Regulation (GDPR) is a regulation in EU law on data protection and privacy for all persons within the European Union (EU) and the European Economic Area


DuckDuckGo is a privacy-friendly search engine founded in 2008 with the aim of protecting users' privacy and providing an alternative to other search engines.

Duplicate content

Duplicate content is content that appears in more than one place on the internet. This can include identical or essentially similar texts, images or other forms of


E-commerce, short for electronic commerce, refers to the buying and selling of goods and services over the internet. This can involve a whole range

Email marketing

Email marketing is a digital marketing strategy where promotional messages or advertisements are sent by email to a large group of people. It is a way for


Ecosia is a search engine that donates a portion of its profits to organisations that work to plant trees and reforestation. It was


Elementor is a drag-and-drop page builder plugin for WordPress. It allows users to create professional-looking websites without the need for programming skills. With Elementor you can

Ethical Hacker

An ethical hacker, also known as a white hat hacker, is a computer security expert who uses their skills and knowledge to help companies improve their


Facebook is a social network that allows users to connect with friends and family and make new connections with people with similar interests.

Featured Snippets

Featured snippets are a type of rich result that appear at the top of a search engine results page (SERP) when a user enters a question. They are designed to give users


A firewall is a security system that monitors and controls incoming and outgoing network traffic based on predefined security rules. It is an important component of the security infrastructure of a


Geotargeting is the provision of tailored content or advertising to a user based on their location. This is usually done by


"Ghosting" is a term used to describe the phenomenon of abruptly ending communication with someone without any explanation. Here are some steps that help


Google is a search engine that allows users to search for information on the internet. It is one of the most popular search engines in the world and is used daily by

Google AdSense

Google AdSense is a programme that enables website owners to display targeted advertising on their website and earn money from clicks on this advertising. It

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It is a free service that provides detailed statistics on visitor

Google Fonts

Google Fonts is a library of free, open-source fonts that can be used on websites and other digital platforms. The library includes a wide range of

Google Knowledge Graph

The Google Knowledge Graph is a database of millions of entities and the relationships between them. It was developed to help Google understand the

Google Local Guides

Google Local Guides is a community of users who contribute to Google Maps by sharing their local knowledge and experiences. Members can vote for

Google My Business

Google My Business is a free tool from Google that allows businesses to manage their online presence in Google Search and Google Maps. By using

Google Page Rank

Google PageRank is an algorithm used by the Google search engine to rank websites in search engine results. It was named after Larry Page, a

Google Pay

Google Pay (formerly known as Google Wallet and Android Pay) is a digital wallet and mobile payment platform developed by Google. It enables users to,

Google Play

Google Play is the official app store for the Android operating system, developed and maintained by Google. It enables users to download apps, games, music, books


GPT-3 (short for Generative Pre-trained Transformer 3) is a language-processing artificial intelligence (AI) developed by OpenAI. With a capacity of 175 billion parameters, it is

Gray Hat Hacker

A gry hat hacker is a person who uses their technical skills to gain unauthorised access to computer systems, networks or sensitive information; and

Gutenberg Blocks

Gutenberg blocks are a feature of the WordPress content editor that allow you to create and customise the layout and appearance of your website's content. They are according to


A hacker is a person who uses their technical skills to gain unauthorised access to computer systems, networks or sensitive information. The term "hacker


A hashtag is a word or phrase preceded by a hash symbol (#) and used to identify messages on a particular topic. The


HTML (HyperText Markup Language) is a standardised system for marking up text files to create font, colour, graphic and hyperlink effects on World Wide Web pages. HTML


An influencer is a person who, because of their authority, knowledge, position or relationship with their audience, has the power to influence the purchasing decisions of others.

Influencer Marketing

Influencer marketing is a form of marketing in which brands work with people who have a large online following, known as influencers, to promote their products or


Information is data or knowledge that is organised and used for a specific purpose, e.g. to understand a concept, solve a problem


Instagram is a photo and video sharing social network owned by Facebook. It was launched in 2010 and has grown


The internet is a global network of interconnected computers and computer networks. It allows computers to communicate with each other and exchange data and information. The internet consists of

Internet of Things (IoT)

The Internet of Things (IoT) refers to the growing network of physical devices, vehicles, buildings and other objects that are connected to the Internet.


Jetpack is a plugin for WordPress that adds a number of features and functions to your website. It was developed by and is available free of charge at the


Klarna is a financial services company that offers a variety of payment options for online shoppers. It is known for its "buy now, pay later" options, which allow customers to


Communication is the act of exchanging information, ideas or thoughts by speaking, writing or using any other medium. It is an essential part

Conversion rate

Conversion rate is a metric that measures the percentage of visitors to a website or landing page who complete a desired action. The desired action can be


A Key Performance Indicator (KPI) is a metric used to measure the performance of an organisation, department or individual against specific targets. It

Artificial Intelligence (AI)

Artificial intelligence (AI) refers to the ability of a computer or machine to mimic the cognitive functions of the human mind such as learning, problem solving and decision making.

Largest Contentful Paint (LCP)

Largest Contentful Paint (LCP) is a metric that measures the loading performance of a web page. It is defined as the rendering time of the largest block of text or image that is

Lazy Loading

Lazy loading is a technique to optimise the loading performance of a website. It involves postponing the loading of certain elements of the page until they are actually needed.


A lead is a potential customer who has shown interest in a product or service offered by a company. It is a

Lead Generation Rate

Lead generation rate is a metric that measures the effectiveness of a company's marketing efforts in generating leads (potential customers). It is calculated,


LearnDash is a WordPress plugin that allows users to create and sell online courses. It provides a range of features that make creating and managing course content


LinkedIn is a social network mainly used for professional networking and job search. It was launched in 2003 and has since evolved into


MailPoet is a WordPress plugin that allows you to create and send newsletters, post notifications and autoresponders to your website subscribers. It has a range of features,

Brand awareness

Brand awareness refers to the extent to which a brand is recognised and remembered by consumers in a market. It is a measure


Marketing is the process of identifying and understanding the needs and wants of a target market and then developing and promoting products or services,

Marketing Campaign

A marketing campaign is a coordinated series of activities undertaken by a company to promote a product, service or brand. The aim of a

Marketing Mix

The marketing mix is a concept that refers to a set of tools that a company uses to promote its products or services, and to


MemberPress is a WordPress plugin that allows users to create and manage a membership site. A membership site is a website that requires users to pay a fee


Microblogging is a form of online communication in which users publish short messages, so-called "posts", on a platform or website. These posts can contain text, images, links or

Microsoft Store

The Microsoft Store, formerly known as the Windows Store, is the official app store for Windows devices such as Windows PCs and Surface tablets. It is operated by Microsoft

Mobile First

Mobile First is a design philosophy and approach that prioritises the needs of users on mobile devices over those of desktop users. The

Modern Events Calendar (MEC)

Modern Events Calendar (MEC) is a WordPress plugin that allows you to create and manage events on your website. It offers a range of functions to


Marketing Qualified Lead (MQL) is a term used to describe a lead who is more likely to engage with a company's marketing efforts because of their engagement,


MySQL is a free open source relational database management system (RDBMS). It is used to store, organise and retrieve data in a structured way, where tables and fields are

Net Promoter Score (NPS)

The Net Promoter Score (NPS) is a customer satisfaction metric that measures the loyalty of a brand's customers. It is based on a


A newsletter is a type of email sent regularly to a group of people, usually containing news, updates or other interesting information. Newsletter


OpenAI is a research lab based in San Francisco, California. It focuses on developing and promoting friendly artificial intelligence (AI) in the form of advanced

Organic Traffic

Organic traffic refers to visitors finding a website through a search engine such as Google or Bing, as opposed to other types of traffic


PayPal is an online payment system that allows users to send and receive money electronically. It is one of the most popular and widely used payment systems in the world. With PayPal


PHP (Hypertext Preprocessor) is a server-side programming language used to create dynamic and interactive websites. It is a popular choice for web development,

Price marketing

Price marketing, also called price strategy, is the process of determining the most appropriate price for a product or service. It is a key element of the

Product marketing

Product marketing is the process of promoting and selling a product or product line to a target market. This usually involves identifying the target market for

Public Relations (PR)

Public relations (PR) is the practice of building and maintaining relationships between a company or organisation and its stakeholders such as customers, employees,

Query String

A query string is a part of a URL (Uniform Resource Locator) that is used to send information to a web server. It consists of the


Retargeting is a form of online advertising that allows businesses to serve ads to users who have previously visited their website. It is one way,


The "robots.txt" file is a simple text file that website owners can use to tell web crawlers, also called robots or spiders, which pages or sections of their website should not be


Return on Investment (ROI) is a financial ratio that measures the efficiency of an investment. It is calculated by taking the net profit of an investment


SEA stands for Search Engine Advertising. It refers to the practice of placing paid advertisements on search engine results pages (SERPs) in order to increase visibility and traffic


SEM stands for Search Engine Marketing. It refers to the practice of using paid and unpaid strategies to increase the visibility of a website in search engine results pages.


SEO (Search Engine Optimisation) is the practice of optimising a website to improve its ranking in the search engine results pages (SERPs) and increase the volume and


A search engine results page (SERP) is the page displayed by a search engine in response to a query. It lists the web pages and other content,


Sistrix is a software tool that provides website analysis and optimisation services for search engines. It is primarily used to help website operators improve their search engine ranking.


SiteLiner is a website analysis tool that allows you to analyse and monitor various aspects of a website, such as broken links, duplicate content and more. It can

Social media

Social media refers to websites and applications that allow users to create and share content or participate in social networking. The content


Square is a payment processing company that provides businesses with a variety of tools for accepting and processing payments. It offers a range of

SSL (Secure Socket Layer)

SSL (Secure Sockets Layer) is a standard security technology for establishing an encrypted connection between a server and a client, typically a web server (website) and a browser


Storytelling is the art of conveying a series of events or a narrative through words, images or actions. The events or narrative can be real


Stripe is an online payment processing platform that enables businesses to make payments via credit and debit cards, ACH and other local payment methods, as well as digital wallets such as Apple Pay and

Search engine

A search engine is a software programme that searches a database of internet sites, such as Google or Bing, to find information in response to a user's query.


TikTok is a social media platform and mobile app that allows users to create and share short videos with music. It was developed in China in 2016 and


Traffic refers to the number of visitors or activity on a website or other platform. In the context of the internet, it refers to


Twitter is a microblogging and social networking service that allows users to send and read short messages called "tweets". Tweets are text-based posts that can be up to

Unique Content

Unique content refers to original material that is not a copy or duplicate of existing content. This can include texts, images, videos and other forms of


A URL (Uniform Resource Locator) is a unique address used to identify a specific web page or resource on the Internet. URLs consist of


Usenet is a decentralised global network of discussion groups that was one of the first forms of online communication. It was developed in the 1980s in order to

User-generated content (UGC)

User-generated content (UGC) refers to any type of content created and shared by users of a website or online platform. This includes texts,

Video Automation

What is Video Automation? Video automation refers to the use of technology and software to automate the process of creating videos. The automation

Video Marketing

Video marketing refers to the use of video in a company's marketing strategy to promote its products or services, increase the engagement of its target audience, and to promote its products and services.

Viral video

A viral video is a video that spreads quickly on the internet, often through social media platforms, and in a short period of time a large number of people


A virus is software designed to replicate itself and spread from one device to another, often with the


A VPN (Virtual Private Network) is a service that encrypts a user's internet connection and routes it through a server at another location, so that the

VPS Hosting

VPS (Virtual Private Server) hosting is a type of web hosting that offers customers more resources and greater control over their server environment than shared hosting,

Web 1

Web 1 refers to the first generation of the World Wide Web, which was characterised by static HTML pages accessed via a web browser. In the

Web 2

Web 2 refers to the second generation of the World Wide Web, characterised by interactive and user-generated content and the possibility of networking online

Web 3

Web 3 is a term that is sometimes used to refer to the next generation of the World Wide Web, which is still in

Web Crawler

A web crawler, also called a spider or robot, is a program or script that automatically navigates through the pages of a website, following links from

Web design

Web design is the process of creating websites. It involves creating the look, layout and functions of a website. Web designers use a variety

Web hosting

Web hosting is a service that enables individuals and organisations to make their website accessible on the Internet. This includes the provision of server space for the

White Hat Hacker

A white hat hacker is a person who uses their technical skills to gain unauthorised access to computer systems, networks, or

White Label

A white label product or service is one that is manufactured by one company and then sold by another company as its own.

White Label Marketing

White label marketing refers to a business model in which one company offers marketing services to another company or organisation, but they are marketed as if they were


WooCommerce is a free and open source e-commerce plugin for WordPress. It is designed to make it easier for WordPress users to sell products and services online. WooCommerce includes a number of

WooCommerce German Market

WooCommerce German Market is a plugin that extends the popular e-commerce plugin WooCommerce with functions that are specifically tailored to the German market. WooCommerce German Market


WordPress is a free and open source content management system (CMS) based on PHP and MySQL. It is used to create websites, blogs and other online content and to

WordPress Post

In WordPress, a post is a type of content that can be added to a website, usually in the form of a blog post or news article. Posts


XML (Extensible Markup Language) is a markup language used to structure, store and transmit data in a machine-readable format. It is similar to HTML, which


Yahoo is a web service provider offering a range of internet-based products and services, including a search engine, an email service, a news website and a financial website. It was


Yandex is a Russian technology company that offers a range of internet-based products and services, including a search engine, an email service, a cloud storage service and a mapping service. It

Yoast SEO

Yoast SEO is a popular WordPress plugin that helps users optimise their website for search engines. It offers a number of features that make it easier for users,


Zapier is a tool that allows users to connect and automate different web applications. It allows users to create "Zaps", which are automated