A Key Performance Indicator (KPI) is a metric used to measure the performance of an organisation, department or individual against specific targets. It is a quantifiable value that helps managers and leaders track progress and make data-driven decisions.

KPIs are used in different industries and can be tailored to the specific goals of the company. For example, in the financial industry a KPI may be sales growth or return on investment (ROI), while in the manufacturing industry a KPI may be production efficiency or on-time delivery.

Some common types of KPIs are:

  • Financial: such as sales growth, profit margin or return on investment
  • Operational: such as production efficiency, delivery reliability or customer satisfaction
  • Staff: e.g. staff turnover, completion of training or staff satisfaction.
  • Marketing: e.g. website visitor numbers, lead generation or conversion rates

It is important to note that while KPIs are a good way to track performance, they should be carefully selected and not be too many. The selected performance indicators should be consistent with the overall strategy and goals of the organisation, measurable and relevant, and also easy to understand and communicate to all stakeholders.

A set of well-defined, relevant and measurable KPIs helps managers and leaders quickly identify areas for improvement, track progress and make data-driven decisions. It also helps to ensure that everyone in the organisation is working towards the same goals and that resources are being used effectively.