Kategorie: Marketing Kennzahlen

Bounce Rate / Absprungrate

The bounce rate is a key figure that measures the percentage of visitors to a website who leave the site after only one page view. It

CPA (Cost Per Acquisition)

Cost per Acquisition (CPA) is a performance-based advertising model where the advertiser pays a fixed amount for each deal generated by an ad (i.e. lead, sale

Customer Acquisition Cost (CAC)

Customer Acquisition Cost (CAC) is the cost incurred by a company to acquire a new customer. They represent the total costs associated with the

Conversion rate

Conversion rate is a metric that measures the percentage of visitors to a website or landing page who complete a desired action. The desired action can be


A Key Performance Indicator (KPI) is a metric used to measure the performance of an organisation, department or individual against specific targets. It


A lead is a potential customer who has shown interest in a product or service offered by a company. It is a

Lead Generation Rate

Lead generation rate is a metric that measures the effectiveness of a company's marketing efforts in generating leads (potential customers). It is calculated,

Brand awareness

Brand awareness refers to the extent to which a brand is recognised and remembered by consumers in a market. It is a measure


Marketing Qualified Lead (MQL) is a term used to describe a lead who is more likely to engage with a company's marketing efforts because of their engagement,

Net Promoter Score (NPS)

The Net Promoter Score (NPS) is a customer satisfaction metric that measures the loyalty of a brand's customers. It is based on a

Organic Traffic

Organic traffic refers to visitors finding a website through a search engine such as Google or Bing, as opposed to other types of traffic


Return on Investment (ROI) is a financial ratio that measures the efficiency of an investment. It is calculated by taking the net profit of an investment


Traffic refers to the number of visitors or activity on a website or other platform. In the context of the internet, it refers to