Kategorie: Marketing Kennzahlen

Bounce Rate / Absprungrate

The bounce rate is a key figure that measures the percentage of visitors to a website who leave the site after only one page view. It

CPA (Cost Per Acquisition)

Cost per Acquisition (CPA) is a performance-based advertising model where the advertiser pays a fixed amount for each deal generated by an ad (i.e. lead, sale

Customer Acquisition Cost (CAC)

Customer Acquisition Cost (CAC) is the cost incurred by a company to acquire a new customer. They represent the total costs associated with the

Conversion rate

Conversion rate is a metric that measures the percentage of visitors to a website or landing page who complete a desired action. The desired action can be

KPI

A Key Performance Indicator (KPI) is a metric used to measure the performance of an organisation, department or individual against specific targets. It

Lead

A lead is a potential customer who has shown interest in a product or service offered by a company. It is a

Lead Generation Rate

Lead generation rate is a metric that measures the effectiveness of a company's marketing efforts in generating leads (potential customers). It is calculated,

Brand awareness

Brand awareness refers to the extent to which a brand is recognised and remembered by consumers in a market. It is a measure

MQL

Marketing Qualified Lead (MQL) is a term used to describe a lead who is more likely to engage with a company's marketing efforts because of their engagement,

Net Promoter Score (NPS)

The Net Promoter Score (NPS) is a customer satisfaction metric that measures the loyalty of a brand's customers. It is based on a

Organic Traffic

Organic traffic refers to visitors finding a website through a search engine such as Google or Bing, as opposed to other types of traffic

ROI

Return on Investment (ROI) is a financial ratio that measures the efficiency of an investment. It is calculated by taking the net profit of an investment

Traffic

Traffic refers to the number of visitors or activity on a website or other platform. In the context of the internet, it refers to

en_GB