Kategorie: Marketing

Affiliate marketing

Affiliate marketing is a type of performance-based marketing in which a company rewards affiliates for each customer that the company receives through the affiliate's own marketing efforts.


Alibaba Group Holding Limited is a Chinese multinational conglomerate specialising in e-commerce, retail, internet and technology. The company operates the largest

Amazon Ecosystem

The Amazon ecosystem refers to the various products, services and platforms offered by Amazon that work together to provide a seamless and integrated experience for users.


B2B (business-to-business) refers to business-to-business rather than business-to-consumer. This type of trade is conducted between businesses, manufacturers, wholesalers, distributors

B2B marketing

B2B (business-to-business) marketing refers to marketing efforts that target other businesses rather than individual consumers. B2B marketing is often characterised by longer and more complex sales cycles


B2C (Business-to-Consumer) refers to business transactions between companies and individual consumers. It is the sale of products or services to end consumers,


Content refers to the information or material presented to an audience through various media such as text, images, videos and audio. In digital marketing

Content marketing

Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant and consistent content to reach a clearly defined target audience.


Disruption is the process by which a new entrant to a market or industry challenges the established players by creating a new business model


E-commerce, short for electronic commerce, refers to the buying and selling of goods and services over the internet. This can involve a whole range

Email marketing

Email marketing is a digital marketing strategy where promotional messages or advertisements are sent by email to a large group of people. It is a way for


Geotargeting is the provision of tailored content or advertising to a user based on their location. This is usually done by

Google My Business

Google My Business is a free tool from Google that allows businesses to manage their online presence in Google Search and Google Maps. By using


A hashtag is a word or phrase preceded by a hash symbol (#) and used to identify messages on a particular topic. The


An influencer is a person who, because of their authority, knowledge, position or relationship with their audience, has the power to influence the purchasing decisions of others.

Influencer Marketing

Influencer marketing is a form of marketing in which brands work with people who have a large online following, known as influencers, to promote their products or


Information is data or knowledge that is organised and used for a specific purpose, e.g. to understand a concept, solve a problem


Communication is the act of exchanging information, ideas or thoughts by speaking, writing or using any other medium. It is an essential part

Conversion rate

Conversion rate is a metric that measures the percentage of visitors to a website or landing page who complete a desired action. The desired action can be


A lead is a potential customer who has shown interest in a product or service offered by a company. It is a


MailPoet is a WordPress plugin that allows you to create and send newsletters, post notifications and autoresponders to your website subscribers. It has a range of features,


Marketing is the process of identifying and understanding the needs and wants of a target market and then developing and promoting products or services,

Marketing Campaign

A marketing campaign is a coordinated series of activities undertaken by a company to promote a product, service or brand. The aim of a

Marketing Mix

The marketing mix is a concept that refers to a set of tools that a company uses to promote its products or services, and to


A newsletter is a type of email sent regularly to a group of people, usually containing news, updates or other interesting information. Newsletter

Price marketing

Price marketing, also called price strategy, is the process of determining the most appropriate price for a product or service. It is a key element of the

Product marketing

Product marketing is the process of promoting and selling a product or product line to a target market. This usually involves identifying the target market for

Public Relations (PR)

Public relations (PR) is the practice of building and maintaining relationships between a company or organisation and its stakeholders such as customers, employees,


Retargeting is a form of online advertising that allows businesses to serve ads to users who have previously visited their website. It is one way,


SEM stands for Search Engine Marketing. It refers to the practice of using paid and unpaid strategies to increase the visibility of a website in search engine results pages.


Storytelling is the art of conveying a series of events or a narrative through words, images or actions. The events or narrative can be real

Unique Content

Unique content refers to original material that is not a copy or duplicate of existing content. This can include texts, images, videos and other forms of

Video Automation

What is Video Automation? Video automation refers to the use of technology and software to automate the process of creating videos. The automation

Video Marketing

Video marketing refers to the use of video in a company's marketing strategy to promote its products or services, increase the engagement of its target audience, and to promote its products and services.

Viral video

A viral video is a video that spreads quickly on the internet, often through social media platforms, and in a short period of time a large number of people

White Label

A white label product or service is one that is manufactured by one company and then sold by another company as its own.

White Label Marketing

White label marketing refers to a business model in which one company offers marketing services to another company or organisation, but they are marketed as if they were


Zapier is a tool that allows users to connect and automate different web applications. It allows users to create "Zaps", which are automated