B2B marketing

B2B (business-to-business) marketing refers to marketing efforts that target other businesses rather than individual consumers. B2B marketing is often characterised by longer and more complex sales cycles, as business buyers tend to be more cautious and require more information before making a purchase.

B2B marketing usually involves promoting products or services to other companies that they use as inputs in their own production or resell to their own customers. Examples of B2B products and services are raw materials, components and capital goods as well as consulting and professional services.

B2B marketing can include a variety of marketing tactics, such as trade shows, direct mail, email marketing and content marketing. It often requires a different approach than B2C (business-to-consumer) marketing, as the target audience is more specialised and the products and services advertised may be more complex.

Overall, B2B marketing is an important part of the business landscape as it helps companies promote and sell their products and services to other businesses.