B2C (Business-to-Consumer) refers to business transactions between companies and individual consumers. It is the sale of products or services to end consumers, as opposed to B2B (business-to-business), the sale of products or services between businesses.
Examples of B2C products and services include retail goods, consumer electronics, fashion, food and personal care products. B2C companies often operate through brick-and-mortar shops, online marketplaces and e-commerce websites.
B2C transactions are often smaller in size and value than B2B transactions and usually require less negotiation and customisation. B2C companies often focus on providing convenience, choice and value to their customers. They also focus on creating an engaging customer experience, whether through physical shops, websites or mobile apps.
One of the main differences between B2C and B2B is the buying process. B2C buying decisions are often made by individuals, while B2B buying decisions are made by a group of people and involve multiple departments and decision makers. In addition, B2C sales cycles tend to be shorter and less complex, as there is often a single point of contact and less negotiation.
In summary, B2C is the commercial transaction between businesses and individual consumers, i.e. the sale of products or services to end consumers. B2C transactions are often smaller in scale and value than B2B transactions, and they usually require less negotiation and customisation. B2C businesses often focus on providing convenience, choice and value to their customers and creating an engaging customer experience.
