Content marketing

Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant and consistent content to attract and engage a clearly defined target audience and ultimately drive profitable customer actions.

The goal of content marketing is to attract and retain customers by creating and sharing valuable content. This content can take the form of blog posts, articles, videos, infographics, podcasts and more. By consistently creating and sharing this content, businesses can build trust and credibility with their target audience, which can ultimately lead to more sales and customer loyalty.

Content marketing is often used in conjunction with other marketing strategies such as search engine optimisation (SEO) and social media marketing to increase the visibility and reach of content. It is an effective way to engage and retain customers without selling them anything directly.