Conversion rate is a metric that measures the percentage of visitors to a website or landing page who complete a desired action. The desired action can be a purchase, filling out a form or signing up for a newsletter. The conversion rate is calculated by dividing the number of conversions by the number of visitors and expressing the result as a percentage.
For example, if a website has 100 visitors and 2 of them make a purchase, the conversion rate is 2 %.
Conversion rate is an important metric for businesses and marketers because it helps them understand how well their website or landing page is performing. A high conversion rate indicates that the website or landing page is effectively driving visitors to the desired action, while a low conversion rate may indicate that the website or landing page needs improvement.
To increase conversion rates, you can experiment with different elements of a website, such as the design, layout, call-to-action and text. It is also important to ensure that the website is easy to navigate, loads quickly and is optimised for mobile devices. A/B testing, where different versions of a website or landing page are tested, can also help improve conversion rates.
Overall, conversion rate is an important metric to evaluate the effectiveness of a website or landing page and is often used to measure the success of online marketing campaigns.