Email marketing is a digital marketing strategy where promotional messages or advertisements are sent via email to a large group of people. It is a way for companies and organisations to reach their target audience and promote their products or services directly to their customers or potential customers.
Email marketing campaigns can be used to build brand awareness, generate leads and increase sales. They can be targeted to specific groups of people based on their interests, location or other characteristics, and they can be personalised by including the recipient's name and other relevant information.
To be effective, email marketing campaigns should be well planned and well executed, with clear and engaging messages that are relevant to the target audience. It is also important to follow best practices for email marketing, such as asking recipients' permission before sending them emails and providing them with an easy way to unsubscribe from future emails.
Overall, email marketing is a powerful and effective tool to reach and engage with customers and potential customers, and it is an important part of many companies' digital marketing strategies.