Marketing is the process, identify and understand the needs and wants of a target market and then develop and promote products or services that meet those needs and wants.
Marketing comprises a range of activitiesincluding market research, product development, sales promotion and sales. Market research involves collecting and analysing data about the target market, including information about its demographics, preferences and buying habits. This information is used to identify opportunities for marketing activities.
Product development is about developing products or services that meet the needs and wants of the target market. This may involve designing and manufacturing a new product or modifying an existing product to better meet the needs of the target market.
Advertising involves communicating the value of the product or service to the target market. This can be done through a variety of channels, including advertising, public relations and social media.
Finally, marketing efforts may include sales activities, such as presentations to potential clients and contract negotiations.
Overall, the goal of marketing is to create and maintain a positive image for a company and its products or services and to increase sales and turnover.
