Public relations (PR) is the practice of building and maintaining relationships between a company or organisation and its stakeholders such as customers, employees, the media and the general public. PR practitioners use a variety of tactics and techniques to communicate information about an organisation and its products or services to these stakeholders and to manage the organisation's reputation.
PR activities can include media relations, corporate communications, crisis management and event planning. PR practitioners can also use social media, content marketing and other tactics to reach their target audiences.
The aim of PR is to create and maintain a positive image and reputation for an organisation and to build and maintain relationships with key stakeholders. PR practitioners work to shape and manage the public perception of an organisation and its products or services, and to communicate and engage effectively with stakeholders.
Overall, PR is an important part of an organisation's overall marketing and communication efforts and is essential for building and maintaining a positive image and reputation.