SEM stands for Search Engine Marketing. It refers to the practice of using paid and unpaid strategies to improve the visibility of a website in search engine results pages (SERPs).

SEM encompasses a range of tactics and techniques, including search engine optimisation (SEO) and search engine advertising (SEA). SEO includes the Optimisation of the content and structure of a website to improve its ranking in search results, while SEA involves the placement of paid ads on search results pages.

SEM is an important component of the digital marketingas it helps businesses increase the visibility and accessibility of their website to search engines and users. By improving a website's ranking in search results, businesses can attract more qualified traffic to their website and increase the chances of converting that traffic into customers.

SEM is a valuable tool for businesseswho want to increase their online presence and reach new customers via search engines.