What is Video Automation?
Video automation refers to the use of technology and software to automate the process of creating videos. Video automation is a relatively new technology that has the potential to revolutionise the way businesses produce video.
In general, video automation involves the use of automated processes to simplify tasks such as scripting, recording video and editing video. The technology can help save time and money by minimising the need for human intervention while improving the quality and effectiveness of videos.
How does video automation work?
The technology behind video automation is based on artificial intelligence (AI) and machine learning. The software uses algorithms to analyse video content and automatically combine relevant images, text, music and other content to create a complete video.
Video automation usually takes place in three steps: planning, production and distribution.
- Planning: In the planning phase, the objectives, the target group and the message of the video are defined. Based on this information, the video automation software automatically generates a script containing the relevant information.
- Production: In the production phase, the required content such as images, music, texts and animations are collected. The software uses machine learning and AI algorithms to automatically combine this content and create a complete video.
- Distribution: Once the video is finished, it can be published through different channels such as social media, YouTube or the corporate website. The automation software can also help to adapt the video to the needs of each channel to achieve a higher reach.
The benefits of video automation are many. The technology can speed up and simplify the production of videos by minimising the need for human intervention. At the same time, the quality of videos can be improved as the software automatically selects and combines the best content from a variety of sources. In addition, video automation can help companies save time and money by reducing the need for expensive production and editing teams.
Can video automation be used in marketing?
Video automation can be used in a variety of ways in marketing to improve the effectiveness of marketing campaigns and increase audience engagement. Here are some of the key ways companies can use video automation in their marketing strategies:
- Personalised videos: Video automation can be used to create personalised videos for each customer. By collecting data about customer behaviour and preferences, companies can automatically create personalised videos that are specifically tailored to each customer's needs and interests. Personalised videos can increase audience engagement and boost conversion rates by making customers feel that the company understands them and caters to their individual needs.
- Automated video adsCompanies can also use video automation to create and serve automated video ads. The technology can help simplify and speed up the process of creating video ads by automating the creation of scripts, the selection of images and music, and the editing of videos. Automated video ads can help businesses save time and money while increasing the effectiveness of their ads.
- Social media videos: Video automation can also be used to create videos for social media platforms such as Facebook, Instagram and YouTube. By using technology to automatically combine relevant content such as images, text and music, businesses can quickly and easily create engaging videos tailored to the needs and interests of their target audience. Social media videos can help businesses increase their reach and drive engagement with their target audience.
- Video testimonials: Businesses can also use video automation to create automated video testimonials from satisfied customers. By collecting customer feedback and reviews and automatically compiling them into videos, businesses can create credible and engaging testimonials that build their target audience's trust in their product or service.
- Training videosVideo automation can also be used to create training videos for employees or customers. By automatically assembling relevant content, companies can create training videos that help employees or customers quickly and easily learn about new products or services.
Video automation offers businesses the ability to quickly and cost-effectively create engaging and relevant videos tailored to the needs and interests of their target audience. By integrating video automation into their marketing strategies, businesses can increase their reach and engagement and boost conversion rates.
Provider for Video Automation
There are several video automation software providers on the market that can help companies automate and improve their video production processes. Here are some of the most popular video automation software providers:
- Vidyard: Vidyard is a video platform that helps businesses create and publish high-quality videos. The platform offers a range of features including video production, video analytics and video personalisation.
- Lumen5: Lumen5 is an AI-powered video production platform that helps businesses create engaging videos quickly and cost-effectively. The platform uses machine learning to automatically combine relevant content such as text, images and music to create engaging videos.
- Animoto: Animoto is a video platform that helps businesses create and share high-quality videos. The platform offers a variety of features such as templates, drag-and-drop editor and personalisation of videos.
- Wibbitz: Wibbitz is a video platform that helps businesses create videos quickly and easily. The platform uses machine learning to automatically combine relevant content such as images, text and music to create engaging videos.
- MagistoMagisto is a video platform that helps businesses create engaging videos quickly and easily. The platform offers a variety of features such as templates, drag-and-drop editor and personalisation of videos.
These aforementioned providers offer different features and price points for video automation, allowing companies to choose the provider that best fits their needs and budget. It is important to take the time to compare the different options and ensure that the chosen platform offers the necessary features and tools to automate and streamline the company's video production processes.
