Google Analytics

Google Analytics is a web analytics service provided by Google that tracks and reports website traffic. It is a free service that provides detailed statistics about visitors to a website, including information about their location, the technology they use, how they found the website and which pages they visited.

Google Analytics can be used to track the performance of a website and understand the behaviour of its visitors. It can also be used to identify trends and patterns in the data, which can be useful for marketing and optimisation purposes.

To use Google Analytics, you need to sign up for a free account and then add a small tracking code to your website. This code allows Google Analytics to collect data about the traffic on your website and provide you with detailed reports about it. Google Analytics is a powerful and widely used tool for businesses, organisations and individuals who want to understand the performance and effectiveness of their website.