Social media refers to websites and applications that allow users to create and share content or participate in social networking. Content on social media can take many forms, including text, images and videos. Social media platforms often also allow users to interact with each other by commenting on or 'liking' each other's content, as well as through direct messaging.
Some of the most popular social media platforms are Facebook, Twitter, Instagram, LinkedIn and Pinterest. These platforms are used by millions of people around the world to connect with each other, share information and content, and build online communities based on common interests.
Social media can be used for a variety of purposes, including personal communication, sharing news and information, and promoting businesses and organisations. It has also played a significant role in political campaigns, social movements and other public discussions.