The Google Knowledge Graph is a database of millions of entities and the relationships between them. It is designed to help Google understand the relationships between people, places and things to deliver more relevant search results and make it easier for users to discover new information. The Knowledge Graph is used for many of Google's search features, including the "People also search for" and "Related searches" sections that you can see when you do a Google search. The Knowledge Graph is also the basis for Google's "Featured Snippets" and the information that appears in the "Map" that sometimes appears at the top of search results.
