YITH Automatic Role Changer for WooCommerce is a plugin that allows shop owners to automatically assign user roles to customers based on certain conditions, such as the total amount they have spent in the shop or the number of orders placed.
Once the conditions are set, the plugin automatically assigns the customer the specified role and gives them access to exclusive discounts, products and other benefits. This can be a useful tool to incentivise repeat customers or reward loyalty. The plugin supports different roles and you can set different roles for different types of customers.
This plugin is commonly used in e-commerce platforms that use WooCommerce to dynamically manage user roles based on their order.
The plugin is very helpful for creating customer segments, which in turn can be helpful for targeting email marketing.