Amazon Pay is a service from Amazon that allows customers to use the payment and shipping information stored in their Amazon account to make purchases on other websites and mobile apps. This makes it easy for customers to complete transactions without having to enter their payment and shipping information for every purchase.
Merchants can integrate Amazon Pay into their websites and mobile apps so that customers can complete transactions with just a few clicks. This can help increase conversion rates as customers are more likely to complete a purchase if the process is quick and easy. Amazon Pay also offers fraud protection, which helps reduce the risk of fraudulent transactions and chargebacks.
Amazon Pay also offers a feature called "Sign in and Pay with Amazon" that allows customers to quickly log in to their Amazon account and complete a purchase with a few clicks. This feature can be used for purchases on other websites and mobile apps as well as on Amazon.com.
Overall, Amazon Pay is a convenient and secure way for customers to shop online. It can help increase conversion rates for merchants and provides fraud protection to reduce the risk of fraudulent transactions and chargebacks.