In content marketing, the best content is of no use to you if people don't search for it.
So when you are in the process of determining the content you want to blog for in your content marketing, you also need to do keyword research.
Controlling tool for content marketing
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Use a professional tool for keyword research that you can access at any time and which displays your planning as it progresses. This is the only way you can assess the success of your actions later on. A professional tool does cost money. But this will be affordable in the long run.
A good content marketing tool shows you
- whether this keyword is being searched for
- the difficulty of getting to the front of the search engines with this keyword
- Alternative suggestions for the keyword.