Imagine you are travelling in the jungle? How can you find your way around?
If you don't have an experienced person with you, not at all.
It is the same with search engine optimisation.
When a new website goes online, you can think of it as having built a hut in the jungle that has yet to be found. You have to open up the paths to it.
https://www.youtube.com/watch?v=80vzJH14EEs&t=3s
